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Home / Work / Exonerated Movers

Exonerated Movers.

A brand and website for a Philadelphia moving and logistics company built on second-chance hiring. What we built, when, and where it stands.

The brief.

A new company needed a brand and a website that explains what it does and takes inquiries. It serves businesses with commercial moving, cleanouts and junk removal, courier work, labor and property services, in Philadelphia and the surrounding area.

The home page of exoneratedmovers.com.

What we built.

Brand
A concept report with three brand directions. The site launched on the first direction and moved to the company’s updated brand guidelines in August 2026.
Website
A custom WordPress theme, with service pages, a page for the founder’s story, a quote request form, a booking link and an email sign-up.
Photography
Photography direction. The site uses the company’s own photographs of its van and crew.
Booking
Online booking, opened after two security reviews.
Pricing
No published price list. Each customer gets a free written estimate.

Timeline.

June 2026
Domain registered and the first version of the site live, on 20 June.
July 2026
Content edits and the founder’s story page.
September 2026
Real photographs in place of stock (10 September) and the service pages (21 September).
October 2026
Online booking (6 October). The site focused on commercial work (19 October). Email sign-up and a press page (20 October).
November 2026
One main address for the site, www.exoneratedmovers.com (1 November).

Where it stands.

Live since June 2026. Marketing and operations support ongoing.

See the site at exoneratedmovers.com, or read about the company on our clients page.

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