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How to write a website RFP that gets good bids.

For nonprofits, arts and member organizations replacing a website. Five pages, built from what 23 requests for proposals (RFPs) asked for.

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Inside the guide

  1. Three decisions to make first

    The site’s job, one lead, and your current content.

  2. The sections to include

    Twelve sections, from goals and systems to ownership and the mechanics.

  3. Your budget range

    Leaving it out makes the bids hard to compare.

  4. Answers you can compare

    The same six asks of every bidder, in the same order.

  5. Scoring, timing and mistakes

    The criteria the 23 RFPs scored on, their time from RFP to launch, and six common mistakes.

Plus a one-page checklist to run before it goes out.